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• 05 Feb

  Strategies For Business Growth

  Most business owners are interested in strategies for business growth, as they want to increase their sales turnover and boost their profitability. Turnover growth doesn't always result in an increase in profits, but with careful control of your costs, it is likely to increase your profits.

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  For the purpose of this article, I have put aside constraints such as having enough workers or being able to source enough raw materials etc. to concentrate purely on the growth strategies - rather than cost-saving strategies.

  Strategies For Business Growth

  There are only a few growth strategies (or a combination of these basic strategies in some cases) that you can use to grow your business:

  1. Sell more of your existing services or products.
     
     
  2. Alter or package prices to achieve higher revenue overall.
     
     
  3. Sell new, or enhanced services or products (diversification).
     
     
  4. Sell more to your existing customers.
     
     
  5. Sell to new customers (recruitment).

  Growth Strategies To Consider

  When you think about it, all growth strategies fall under one (or more) of those umbrella terms. Below are a number of more detailed sales growth strategies, which all fall under one or more of those high-level approaches. You might want to consider if any of them could be helpful to your business:

  • Adding Support Services - offering additional services to your existing customers e.g. maintenance to support the product that they have purchased.
    
    
  • Marketing - advertising or otherwise promoting your products to try and find new audiences, and new customers.
    
    
  • Promotions - offering a promotion such as a percentage for free, or a discount on future purchases, to try and incentivise customers to buy more, in order to qualify.
    
    
  • New Sales Channels - alternative routes to market e.g. sign up over the internet (if you don't already offer it).
    
    
  • Price Increases - increasing prices, even by a small margin, may lead to an overall boost in sales volume.
    
    
  • Acquisitions - acquiring another business, or part of another business so that you can increase sales. They may have existing customers, or they may be able to offer you additional products, services or technology that will allow you to increase turnover. Often costs can be saved by leveraging your existing infrastructure to service new customers following an acquisition. Also see: raising acquisition finance.
    
    
  • Product Development - developing new, or improved products. Alternatively, perhaps you could become an affiliate for another product or service and promote that to your customers alongside your existing offerings.
    
    
  • Establish A Third-Party Seller Network - these are third parties that could offer your services to their customers (perhaps in return for some kind of commission).
    
    
  • Remove Intermediaries - alternatively, are you able to sell directly to new customers by removing intermediaries?
    
    
  • Strategic Partnerships - are there other organisations that you could partner with, so that you can benefit from their customer base or promotional network?
    
    
  • Franchising - offering your product or service to franchisees, parties that acquire the right to offer your products or services, and in return pay you some form of margin.

  Further Information About Growth

  For more help see our Free Guide To Growing Your Business.

  By Glenn Blackman