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• 20 Jul

  The Alternative To Expensive Advertising And PPC Ads

  

  Paying for advertising and pay-per-click every month? When we first started FundInvoice, WE DIDN'T SPEND HARDLY ANYTHING!

  Despite this, we were continually generating leads for our business. Indeed, at times when much of our industry has said that they have been quiet, we have been busy and have built a strong pipeline.

  Therefore, Glenn has created "The Growth Marketing Handbook". Anyone can use this toolkit to do the same and stop spending on adverts and pay-per-click campaigns.

  THE GROWTH MARKETING PLAYBOOK

  Marketing

  You can spend a lot of money on marketing, without guaranteed results. When we started FundInvoice, we didn't have a budget for advertising and promotion, so we had to rely on cheap, free methods to grow our business. Glenn's background was in marketing, so he spent a few years testing lots of approaches, and learning what cost very little - but still worked.

  How We Generate Our Sales Leads

  We have repeatedly been asked how we generated leads and new business without spending on advertising and pay-per-click ads through Google, Facebook and the like. Search any industry term online, and you will see that many finance brokers (and invoice finance companies) rely on these expensive methods for their new business.

  Invoice Finance Google PPC Cost

  This type of advertising can cost a fortune, a quick look at Google Adwords (how you advertise in the Google search results) suggests that the cost to reach the top of the search results for the term "invoice finance" would be almost £24 per click! That is the cost for one person to click on your ad and be transferred to your website. That doesn't mean a new client or even an enquiry. It's just someone visiting your site from your advert. They aren't even guaranteed to be a prospective client. It could be someone doing college research, or even a competitor.

  Therefore, to help others avoid spending on PPC and adverts, Glenn produced the "How To" Marketing Toolkit. It sets out step-by-step instructions about how he promotes our business. Anyone can follow the approach and adapt it to their business. Instead of spending hundreds or even thousands each month on advertising, you can get the toolkit and templates for a single one-off fee.

  The Growth Marketing Playbook

  The Growth Marketing Playbook explains what we do to generate leads for our brokerage, and how you can do the same. Included, are templates for just about every aspect of marketing that you can think of, e.g., emails, social media posts and structures for web articles etc. The templates also cover how you can encourage people to engage using persuasive language.

  Please take a look, via the link above, its free to download when you subscribe to our monthly magazine.

  By Glenn Blackman