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• 13 Nov

  Marketinvoice Rebrands As MarketFinance

  Marketinvoice, the fintech invoice finance and business loan provider, has rebranded as MarketFinance (MF). Their recently updated logo has been adapted to reflect the new name.

  Marketinvoice Rebrands As MarketFinance

  MARKETINVOICE LIMITED, company number 7330525, has changed its name and rebranded to MARKETFINANCE LIMITED.

  Since its inception in 2011, as a selective invoice finance provider, the firm has expanded its product range to include:

  • Whole ledger invoice finance offerings.
  • Business loans.

  Therefore, they feel that this new name better reflects the range of finance products that they are able to offer. Invoice finance can release up to £1M, loans up to £250K (rising to £500K in the coming months) and larger businesses can access up to £5M as a combination of invoice finance and loan funding.

  Although Marketinvoice originally started out offering an auction-based selective invoice finance model, their FAQ suggests that the majority of selective invoice finance transactions, and all whole ledger invoice finance services are now sold at prices set according to the MF pricing model. In recent times, MarketFinance has partnered with Barclays (amongst others) in order to offer its funding services to Barclays customers.

  MarketFinance

  I note that their marketinvoice.com site now redirects to marketfinance.com. Whilst there are methods of redirecting traffic to a new domain name, it can have an impact on your search rankings when you switch from one domain to another. Hopefully, the huge amount that they did to build up the previous brand name will not be severely affected.

  It wasn't long ago, November 2017 (I think), when MF refreshed their branding - but at that stage retained the original name. When they did that I remember thinking I could understand the reluctance to change the actual name due to the number of amendments that were required e.g. web domains etc. as mentioned above. However, it would seem that a couple of years on they have decided to make the change to the name. Clearly, it is a much better fit with the range of products that they offer, more than just the invoice finance.

  ---

  Since publication of this article MarketFinance has again rebranded to Kriya.

  By Glenn Blackman