- 01 Dec
73 Percent Of SMEs That Prefer A Bank Do So Because Its A Well Known Name
In our survey of 100 SMEs, only 33% said they would prefer to use a bank-owned invoice finance company. Of that, 33% - 73% of them, nearly three quarters, said that the reason for their preference was that the "bank was a well-known name".
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There would appear to be some element of trust arising from dealing with a well-known name, such as a bank. Bearing in mind that already, 56% of SMEs would prefer to use an independent invoice finance company this would appear to be the challenge for the independent invoice finance companies to make their own names as well known to SMEs as the banks apparently are.