• 17 Jan

    Research Advice

    We are always happy to give some #research advice, even if you intend to conduct your own research survey. It is a skill to construct the questions so that you get to the information that you want. We have been writing survey questionnaires for many years so we are always happy to help you get the structure right. A key tip is to always include at least one open catch all question. This will allow respondents to put forward things that you might not have even considered. For example you might ask about buying cars: "Which is most important to you when you buy a car, speed of delivery or price?". This closed question will fail to capture say "economy of running" as the most important issue. A better question could be an open question such as: "What is most important to you when you buy a car?". Please get in touch if we can help you structure your questionnaire.

    By Glenn Blackman

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